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With new beauty trends on the market every day, narrowing down the top highlights are never easy. One easy way to sort through the endless selection of products, is to turn to celebs for inspiration. We know they have seemingly endless resources when it comes to beauty, so when they turn to drugstore products you know it's got to be good! Here are seven of the most buzzworthy, trending items in the beauty world right now that are actually worth your money.
Micro-concealing is a technique that Kim Kardashian's makeup artist, Mario Dedivanovic, swears by. It's used to conceal blemishes and pigmentation by using a small amount of product. All you need for this technique is a makeup brush with a pointed tip and a good concealer. You can place the product in small dots around your face then use light pressure on your brush to feature out the product. To set it, pat the product down with your fingers. Ideally, you'll be left with coverage that doesn't look cakey or unnatural.
While our bodies naturally produce collagen protein, after the age of 25 this tends to go downhill. Adding a collagen powder into your tea, water, coffee or smoothie can help collagen formation in your body for healthy hair, skin and nails. Even Jennifer Aniston, who's notorious for looking young, agrees on the importance of collagen powder! After using it she expressed how much of a difference she saw in her nails, hair and skin as well a natural glow she felt from the inside-out!
Who doesn't love noticeably shiny hair? Kim Kardashian and Bella Hadid are just two of the celebrities that have been loving this new twist on the super glossy 90s blowout look lately. Essentially, glass hair means sleek styles with megawatt shine. If you've been on Instagram lately, you've likely seen many red carpet looks that involve ultra-shiny strands in an extremely sleek, sharp bob.
In comparison to Retinol, think of Bakuchiol as a gentler, plant-based, anti-aging ingredient that works to turn over skin cells. With anti-inflammatory and antibacterial properties, it's gives way for newer and fresher skin to surface. Though Bakuchiol isn't as powerful as Retinol, it's been shown to perform on the same genes in skin to stimulate collagen production.
The most googled beauty trend last year was magnetic lashes so it's no surprise to us that magnetic eyeliner is on the market now. The original version of magnetic lashes involved sandwiching your real lashes between the set. This new product involves applying the magnetic lash liner as you would normally apply liner. After waiting a minute or two for it to dry, simply grab the lashes and gently hold them along the liner!
Your kitchen isn't the only place for a fridge anymore! Skincare Fridges are taking over the internet and are quickly becoming a very popular way to keep skincare cold. While they're mainly known for their chic aesthetic, they do have also have a purpose. Many influencers suggest stocking your skincare fridge with your favourite serums, moisturizers and facial massage tools to keep them intact.
60 Second Rule is a trending hashtag that was started by an aesthetician who encourages everyone to wash their faces for a minimum of 60 seconds. After conducting a survey, she discovered that most people were only spending about 15 seconds washing their faces. While there are many cleansers on the market, we recommend testing out a few to see what works best with your skin type!