1. When is the contest – The contest begins on Thursday October 8, 2026 at 5 PM ET and ends on Thursday October 15 at 5 PM ET.
2. Contest administration – This contest is organized and managed by Bell Media Inc. (“we”), and the prizes are provided by HarperCollins. We aim to ensure the contest is fair for all entrants and operates as intended. If unforeseen circumstances, regardless of the cause, prevent the contest from operating as planned, we reserve the right to take any necessary action. This includes voiding entries, cancelling, suspending, ending, or extending the contest, or modifying these rules, even after the contest has begun. If any part of these rules is found unenforceable, the rest will remain in effect. All entries become our property.
3. Who can enter – To enter, you must be an individual residing in Alberta, British Columbia, Manitoba, New Brunswick, Newfoundland and Labrador, Nova Scotia, Northwest Territories, Nunavut, Ontario, Prince Edward Island, Saskatchewan or Yukon, and be at least 19 years old/the age of majority in your province/territory of residence. If you are a minor, your parent or legal guardian must provide consent for your entry, agree to these rules, sign any required release forms, and accept any prize on your behalf. In such cases, “you” in these rules refers to both the minor and their parent or legal guardian.
4. Who cannot enter – Our employees, along with their immediate family members (parents, siblings, children, and spouses) and household members, are not eligible to enter. Employees of our affiliates, agents, representatives, the sponsor(s) and prize provider(s), our advertising agencies, and any other entity involved in the operation or fulfillment of this contest are also ineligible, as are their immediate family and household members.
5. Agreement to rules – By entering the contest, you agree to abide by these rules and accept our decisions, which are final and binding. In the event of any discrepancy between these rules and other contest-related communications (such as entry forms or advertising), these rules will take precedence. In the event of any discrepancy between the English and French versions of these rules, the English version will prevail.
6. Personal information – We collect and use your personal information to administer the contest and award prizes. We may share this information with sponsor(s) and prize provider(s) for contest administration and prize fulfillment purposes only. Our use of your personal information will comply with Bell Media’s Privacy Policy, available at bell.ca/privacy. The privacy policies of sponsor(s) and prize provider(s) may also apply. We will not sell or otherwise disclose your personal information to unrelated third parties. By accepting a prize, you authorize us to use your name, city/province of residence, photograph, likeness, voice, and other identifying characteristics in connection with promotional materials, in any format or media, without geographical or time limitation, and without additional compensation.
7. How to enter – No purchase necessary. Through your Instagram account, visit @thesocialctv at www.Instagram.com/thesocialctv and: (i) Like the Contest post; and (ii) Comment on the Contest post with why you love Heated Rivalry. Limit one entry per person.
8. Prizes - In total, there are ten (10) prizes to be won. Each prize consists of signed Heated Rivalry Collector’s edition book, with limited edition bookmarks with an approximate value of $39.50 CAD.
9. How winning entries are selected - We will hold a random draw on October 15, 2026 around 7PM ET, will take place at Bell Media Inc., Toronto, Ontario, from among all eligible Entries received up to the point of the Prize Draw. The first Entry drawn in the course of each Prize Draw will be eligible to win a Prize.
10. How potential winners are notified – We will attempt to contact potential winners within seven business days of the entry selection date, using the contact details provided or the account used to enter the contest. To be declared a winner, you must be contactable and fulfill the following requirements:
- Answer a mathematical skill-testing question correctly, without assistance;
- Complete, sign, and return the release form; and
- upon request, provide valid proof of identification and proof of account ownership.
11. Acceptance of prize – Prizes must be accepted as awarded, are non-transferable, and cannot be converted to cash. Once a prize is awarded, you assume all responsibility and risk associated with it, such as compliance with any instructions, conditions of use, and all costs not expressly included. We reserve the right, at our sole discretion, to substitute a prize, in whole or in part, with one of equal or greater value and quality if the advertised prize becomes unavailable. Limit one prize per household. Actual prizes may differ from those shown in advertising.
12. Chances of winning – The chances of winning depend on the total number of eligible entries received and the number of prizes.
13. Account holder – When you enter the contest through an account (for example, email, text message, or social media), the entry will be attributed to the account holder. We may require proof, to our satisfaction, that you are the account holder. You may not enter using more than one account, and entries from multiple accounts may be disqualified.
14. Submissions – All content you submit must be original and respect the intellectual property and privacy rights of others. You must not submit content that infringes third-party rights or that is defamatory or obscene. We may require you to provide proof that your content is original and that you have permission from everyone depicted or named in the content. While you retain ownership of your content, you authorize us to use it, in whole or in part, for contest purposes, including communication on air or online.
15. Time – All time references are based on timestamps from our servers or related timekeeping systems. The eligibility of entries is therefore determined by when we receive them, not when you send them. Broadcast delays may occur depending on the method used to listen to the radio, such as analog radio compared to online streaming.
16. Disqualification of non-compliant entries – We may, in our discretion, disqualify any of your entries if you do not follow these rules, or for any other reason to ensure the contest is fair. Examples of reasons for disqualification include:
• You enter more times than permitted;
• Your entry is not received in time;
• You provide false information (for example, fake names or contact details you do not hold);
• You disrupt the contest or its website, including with programs, macros, or AI;
• Your entry is incomplete, ineligible, or has been tampered with;
• Your entry is not original or uses someone else’s intellectual property;
• Your entry contains negative, obscene, offensive, or disparaging content.
17. Disqualification of potential winners – Even though your entry was selected, we may disqualify you and may, at our discretion, select another entry if:
• You do not respond to our attempts to communicate with you, for example, if your account settings prevent us from reaching you;
• You did not correctly answer the mathematical skill-testing question;
• You did not complete, sign, or return the release form within five (5) days;
• You or anyone in your household won a prize valued at $0 or more from any contest managed by Bell Media Inc. during the week preceding the entry selection date of this contest. If we are unsuccessful in contacting you, we are not required to select other entries after October 15, and the number of prizes awarded may be less than the total number of prizes.
18. Winner’s conduct – All prize winners (and their guests, if applicable) must conduct themselves responsibly. We may disqualify a winner if their actions, past or present, are offensive, result in criminal charges or conviction, create public scandal or ridicule, cause or are likely to cause us reputational harm, or disparage our products or services. Disqualification will result in forfeiture of the prize, and no alternative will be provided.
19. Social media (when applicable) – This contest is not sponsored, endorsed, administered by, or associated with Facebook, Instagram, X (formerly Twitter), or TikTok (collectively, the “Platforms”). You provide information to us, not to the Platforms. By entering, you fully release each Platform and its owners from all liability related to this contest. Direct any questions, comments, or complaints about this contest to us, not the Platforms. Your entry must comply with the relevant Platform’s terms and community guidelines. Specifically: (a) if entering on Instagram, do not inaccurately tag content (for example, by tagging people not in a photo); and (b) if entering on X, do not create multiple accounts or post duplicate content. We reserve the right to remove any entry that violates these terms or any Platform’s guidelines, which may result in disqualification, at our sole discretion.
20. No liability – We, as well as the sponsor(s) and the prize provider(s), are not liable to you or anyone for any damage relating to this contest, including but not limited to: (a) any lost, late, incomplete, inaccurate, damaged, destroyed, deleted, or misdirected entries, regardless of the cause or whether it is within our control; (b) any malfunction of your equipment or ours, communication connections, or our website; (c) any human or technical error, or negligence; (d) any delay in broadcast, whether caused by us or by your method of listening; and (e) any loss, injury, or damage arising from your participation in this contest or from the prize.