How to rock the hottest eyebrow trends

Beauty expert Nathalie Smith breaks down the most popular eyebrow trends and the products to help us achieve the look.
November 17, 2023 2:17 p.m. EST
November 17, 2023 2:17 p.m. EST

Depending on their size, shape, and colour, eyebrows can completely change how you look. Beauty expert Nathalie Smith breaks down the biggest eyebrow trends, from bleached to thin brows. 

Fluffy Brows 

Over the past few years, brows have become the new playground of self-expression. The look is all about brushed-up, full, youthful brows. Anastasia Beverly Hills Brow Freeze Sculpting Wax & Applicator is a unique clear wax-jelly hybrid with an extreme hold that keeps your eyebrows in place all day.  This product is all over TikTok and Instagram because you can use it to get the brow lamination look — and then you can wash it off. 

NYX The Brow Glue offers a low-cost option with this glue-like gel formula.  But NYX has smartly upgraded the formula to include tints designed to match a wide range of hair colours to save you time filling in your eyebrows.  

SHOP: Anastasia Beverly Hills Brow Freeze Sculpting Wax & Applicator; $21 at Sephora | NYX The Brow Glue; $13.96 at Amazon

Bleached Brows

With over 136 million views on TikTok, Bleached Brows are precisely what they sound like. They're lightened or bleached brows. It’s very contemporary and undoubtedly cool.  But while it’s okay to play, it’s probably not the look most of us want for day-to-day.  

For a more wearable take on this trend, slick on a lighter-coloured brow gel to create a similar but not-so-extreme effect. Kosas Air Brow Tinted Volumizing Eyebrow Gel has microfibers to amp up the volume, plus the hyaluronic acid –a skin-care favourite– adds hydration for a soft finish with zero crispiness, flaking or weird residue. It's also clean, vegan, and cruelty-free. 

Maybelline New York Brow Fast Sculpt also delivers avant-garde arches in a single swipe.  It’s available in seven natural-looking shades, so there’s a hue for everyone. 

SHOP: Kosas Air Brow Tinted Volumizing Eyebrow Gel; $33 at Sephora | Maybelline New York Brow Fast Sculpt; $12.99 at Amazon 

Thin Brows

The '90s-era brow reboot has been strong for the last few years.  The hashtag #thinbrows boasts more than 86 million views on TikTok.  But with a modern twist! We love the Charlotte Tilbury Brow Cheat Refillable Eyebrow Pencil to achieve this look. The tip of this pencil is superfine and slants, making it nearly impossible to create anything but light, hair-like strokes. The long-lasting pigment and refillable design save your purse and the environment.  Instead of replacing the entire pencil, you twist and click a magic refill into your brow tool, and you’re good to go! 

For a more affordable option, we recommend the e.l.f. Cosmetics Ultra Precise Brow Pencil. The retractable pencil features a pointy tip and creamy pigment, making drawing on tiny, faux hairs easy.

SHOP: Charlotte Tilbury Brow Cheat Refillable Eyebrow Pencil; $35 at Sephora |e.l.f. Cosmetics Ultra Precise Brow Pencil; $3.97 at Amazon 

Brow Serum

No eyebrow routine is complete without a nourishing serum. Browfood Phyto-Medic Eyebrow Serum is one of the few eyebrow serums on the market that is 99% natural, prostaglandin, phthalate, and hormone-free – in short, it’s gentle and won’t mess with your hormones.  Because of that, you need to be consistent with your results over four weeks. However, it’s a brow-boosting serum that utilizes potent hair-restoration ingredients like rice protein to add fullness and thickness while strengthening brows.  

CoverGirl’s LashBlast Lash & Brow Serum is formulated to work on both lashes and brows and is one of the few brow serums you can find at the drugstore. Its conditioning cocktail of biotin, peptides, and castor oil works smarter, not harder, to thicken, strengthen, and add fullness to brows with just one daily application.

SHOP: Browfood Phyto-Medic Eyebrow Serum; $88 at LashFood | CoverGirl’s LashBlast Lash & Brow Serum; $13.99 at Shoppers Drug Mart