Look and feel good with seven products that follow the Indian beauty philosophy

I-Beauty - short for Indian Beauty  - is a philosophy that runs more than skin deep.  It’s all about achieving beauty from the inside out and mind-body balance. There’s a strong significance placed on how your looks affect how you feel, and thus the approach to beauty is truly a holistic one - something that could be a welcome addition to our perspective on beauty as a whole!

Much of I-Beauty is rooted in Ayurvedic ingredients, like those found in many native Indian plants including saffron, moringa and turmeric. There are many different products that truly offer the I-Beauty experience, and today, beauty and culture expert Meera Estrada highlighted some of them for us to try.

Find all of Meera's picks below, and don't forget to watch the video above for more expert beauty advice!

Kulfi Beauty Underlined Kajal Set

Founded by Indian-American Priyanka Ganjoo, Kulfi Beauty is the result of her journey in rediscovering the joy in makeup and reclaiming beauty for herself. Kajal is a traditional Indian style of eyeliner specifically for your waterline, and these creamy, highly pigmented kajal liners do not budge from and last all day. They’re also moisturizing and soothing with aloe vera extract and vitamin E complex. 

Canadian shipping is coming soon, but in the meantime, place orders through support@kulfibeauty.com.

Kulfi Beauty | $85 USD 

Live Tinted Hueglow

Deepica Mutyala is the founder behind Live Tinted – a digital community focused on inclusive, diverse beauty. Hueglow is a new and innovative serum-meets-moisturizer highlight that you can wear in and over your makeup, and all over your body. The finish is a subtle, yet impactful micro-shimmer. It’s skincare first, for that lit-from-within glow, made with sustainably sourced squalane and a blend of botanical extracts. Available in two hues: Dawn (rose gold) and Dusk (bronze).

Live Tinted | $42 

Aavrani Glow Activating Exfoliator

Aavrani was founded by American-Indian Rooshy Roy who grew up learning ancient beauty rituals from her mother and grandmother. One such ritual is the Haldi ceremony performed at an Indian wedding where family and friends shower the couple with a mixture of turmeric, oil and water to bless the marriage, and the turmeric leaves the couple glowing. Inspired by Haldi, this formula is elevated with botanicals and antioxidants to leave you glowing, too. It’s a dual-purpose cleanser and face mask made with organic turmeric, neem, jojoba, and raw honey to gently exfoliate, brighten and even skin tone.

Aavrani | $70 USD

RANAVAT Brightening Saffron Serum – Radiant Rani

Ranavat is a luxury botanical skincare line inspired by the beauty rituals of Indian royalty. It was born out of founder Michelle Ranavat’s personal experience as a first generation Indian-American. Beauty rituals were a way of self-discovery and provided a connection between her Indian heritage and culture and her American upbringing. Radiant Rani is the miracle elixir in Ayurveda and helps with brightening and anti-aging. Saffron encourages cell repair and restores damaged skin, while turmeric helps with inflammation and manjistha with circulation. Aswagandha helps to fade blemishes and hyperpigmentation, and licorice root promotes even skin tone.

The Detox Market | $195

Beauty Through Balance Green Tea Indian Spice Body Serum

This concentrated body serum is part of the British Columbia-based Beauty Through Balance Spa line by Sherina Jamal who was inspired by her South Asian roots when creating it. The formula includes rich exotic healing ingredients from India used traditionally as medicine, in South Asian skin and bodycare rituals, haircare and even some in Indian cooking. Key ingredients include infused green tea leaves, cardamom seed, clove, patchouli, ylang flowers, sunflower seed oil, Vitamin E, along with hints of neroli blossom and sweet orange. It leaves skin soft, smooth and hydrated without an oily or greasy residue.  

Fruition Skin Therapy | $39

Sahajan Sleep Well Bath Soak

Indian-Canadian founder Lisa Mattam is committed to developing evidence-based products that balance healthy, mindful living with the rich heritage of the Ayurvedic traditions in which she was raised. In Ayurveda, Sleep is considered the Mother Goddess – revered for her restorative and nourishing abilities. With this in mind, Sahajan created the Sleep Well blend featuring jasmine, sandalwood and nutmeg revered in Ayurveda for their abilities to promote a feeling of peaceful relaxation. Formulated with organic essential oils and two types of salts and clay, this soak will bring you one step closer to a beautiful night’s rest.

Sahajan | $22

Fable & Mane HoliRoots Discovery Set

Fable & Mane is a conscious hair wellness brand founded by British-Indians, Nikita and Akash Mehta – siblings on a mission to bring ancient Ayurvedic wisdom to Western beauty. The HoliRoots Discovery Set includes a set of three minis – a shampoo, conditioner and hair mask. The shampoo is formulated with tiger herb to help soothe the scalp and aloe to hydrate; the conditioner features creamy coconut to nourish strands and turmeric to balance the scalp; and the mask is infused with coconut, mango butter and banana, making it the ultimate holistic hair-food. 

Sephora | $25

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